OUR STORY

Made in Laguna Beach

Veloura started three years ago in Laguna Beach, with two friends and one idea: makeup and skincare that looks luxurious, feels light and doesn't cost a fortune.

We keep the line short on purpose. Sixteen products across lips, eyes, cheeks and skin, made in small batches, and nothing we wouldn't wear ourselves.

We don't sell through big stores. We sell direct, and we grow the way we started - through people. The creators who wear Veloura are how most of our customers find us, so we built a program that treats them like partners.